{"id":231,"date":"2025-08-23T13:48:16","date_gmt":"2025-08-23T13:48:16","guid":{"rendered":"https:\/\/ssstt.app\/news\/?p=231"},"modified":"2025-08-23T13:48:16","modified_gmt":"2025-08-23T13:48:16","slug":"tiktok-targets-college-life-with-new-campus-connection-feature","status":"publish","type":"post","link":"https:\/\/ssstt.app\/news\/tiktok-targets-college-life-with-new-campus-connection-feature\/","title":{"rendered":"TikTok: Targets College Life With New Campus Connection Feature"},"content":{"rendered":"<p>As first-time college students prepare for their freshman year, <a href=\"https:\/\/ssstt.app\/news\/white-house-tiktok-account-joins-tiktok-as-platforms-us-divest-or-ban-deadline-looms\/\">TikTok is rolling<\/a> out a new feature designed to help them connect with their classmates, while providing advertisers with more specific Gen Z targeting options.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The social media company\u2019s \u201cCampus Verification\u201d is a localized feature that invites students to meet other students on their campus by adding their graduation year and entering their academic email address.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Once they have proven their enrollment at a specific college or university, a page will appear dedicated to their school with a list of other verified student users in their same year. <a href=\"https:\/\/ssstt.app\/news\/us-president-donald-trump-to-keep-extending-tiktok-ban-amid-search-for-us-buyer\/\">TikTok says that to help enforce proper verification measures<\/a>, the platform has partnered with UNiDAYS, a student-centric verification service.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Within their school group, students will be able filter their search by their graduation year and seek out possible friendships as they transition into college life.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The feature is reminiscent of other platforms like \u201cFacebook Campus,\u201d which Meta launched five years ago but shut down in 2022 due to verification concerns and student safety.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/ssstt.app\/news\/topic\/tiktok\/\"><span class=\"s2\">Fizz<\/span><\/a><span class=\"s1\">\u00a0is another similar platform currently growing across the U.S. that brands itself as a hyperlocal app where verified college students anonymously share thoughts with their fellow classmates, discuss campus life, and sell goods like furniture, books and more.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Fizz\u2019s co-founder Teddy Solomon told MediaPost in May that due to its college-focused approach, brands are able boost their click-through-rates when advertising on the app, compared to running ads on <a href=\"https:\/\/ssstt.app\/news\/topic\/tiktok\/\">TikTok<\/a> or Meta.\u00a0<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Depending on the success and safety of <a href=\"https:\/\/ssstt.app\/news\/tiktok-hashtags-best-hashtags-for-more-views-in-2025\/\">Campus Verification, TikTok<\/a> may eventually try to help brands secure the attention of specific students at specific universities across the country. According to the company, the feature will be immediately available in 6,000 <a href=\"https:\/\/ssstt.app\/news\/white-house-tiktok-account-joins-tiktok-as-platforms-us-divest-or-ban-deadline-looms\/\">U.S.<\/a> universities.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"As first-time college students prepare for their freshman year, TikTok is rolling out a new feature designed to&hellip;","protected":false},"author":1,"featured_media":232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-231","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tiktok","cs-entry"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ssstt.app\/news\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ssstt.app\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ssstt.app\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ssstt.app\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ssstt.app\/news\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":2,"href":"https:\/\/ssstt.app\/news\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"predecessor-version":[{"id":234,"href":"https:\/\/ssstt.app\/news\/wp-json\/wp\/v2\/posts\/231\/revisions\/234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ssstt.app\/news\/wp-json\/wp\/v2\/media\/232"}],"wp:attachment":[{"href":"https:\/\/ssstt.app\/news\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ssstt.app\/news\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ssstt.app\/news\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}