Instagram is working on a feature called ” Choices ” that aims to help users find common interests . The Meta -owned social network confirmed to TechCrunch that Choices is an internal prototype and hasn’t been tested externally.
This feature was first noticed by reverse engineer Alessandro Paluzzi , who often finds unreleased features that are still in development.
According to screenshots shared by Paluzzi, people select their “Chooses”—their favorite movies, books, TV shows, games, and music. Instagram then finds overlaps with friends who also choose the same things.
While Instagram hasn’t shared any details about the feature, it’s thought the company sees Picks as a way for users to connect more personally with friends and spark conversations around shared interests.
Instagram’s president, Adam Mosseri , said earlier this year that the social network would focus on creativity and connection in 2025. “We’ll double down on messaging to help people connect with their friends through what they discover on Instagram, make content consumption more interactive and social, and explore new ways to connect with friends,” Mosseri wrote in a January Instagram post .
Of course, not everyone will welcome Picks, as it adds yet another feature to an already overcrowded app. Instagram faced backlash following the launch of Instagram Map , with many users saying they didn’t want the feature in the first place .
As with other features in development, it’s unknown when or if Instagram plans to officially roll out Picks.
